RE/LX, we’ve got this.
Premium Hemp CBD is defined by the Holus Brand. The goal for this project is to create a approachable brand that will look great on the shelf and online. Holus products featured the finest refinement methods resulting in a consistent, high-quality product. The design reflects this purity, and takes CBD oil out of the smoke shop and into the mass-market retail environment.
Defining the Style
The Holus style guide defines an aesthetic that appeals to a more organic, hipster sense of style. The target user for RE/LX is defined round a user that is exploring alternative products, but wants purity and consistency that RE/LX CBD delivers.
Below, the CBD flavor icons help customers find their favorite flavors quickly.
Box Designs
This project included creating graphics for boxes that coordinate with the bottles.
Tincture Bottles
Tinctures are a foundational product of this high quality CBD line. This packaging highlights the different types of CBD (THC Free and Full Spectrum) and flavors.